David Haigh

David is the CEO and Founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse Coopers in London, graduated from Bristol University with an English degree, and obtained a Post-graduate diploma in Marketing from the Chartered Institute of Marketing. David has worked in the area of branded business, brand and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. David, subsequently, left Interbrand in 1996 to launch Brand Finance. David has conducted a variety of different tasks as an Expert Witness. These activities comprised of trademark disputes, transfer pricing, brand valuations, appropriate royalty rates, brand management, share valuation, damage assessment, sponsorship disputes, and remunerations for breach of license. He has been involved in many projects over the years and has an extensive clients list which includes notable names such as: Shell, Vodafone, BT, Orange, SABMiller and Barclays. He is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation, and is the author of numerous publications, such as: The Financial Times, The Times, Accountancy Age, and Investors Chronicles. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.